Apple quietly lists brand NEW device on website - but there's a catch (2025)

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From Apple Watches to Vision Pro headsets, Apple already lists a number of flashy products on its online store.

Now, the tech giant has quietly added a brand new device to the website.

The new device can be found within the Mac section of the Apple Store, alongside the MacBook Air, MacBook Pro, and iMac.

However, there's a huge catch - you can't buy it.

The Lumon Terminal Pro is listed as 'New' on the Apple Store, but is actually a promotion for the Apple TV+ series, Severance.

While it's not for sale, many delighted fans have flocked to X asking Apple to make it a reality.

'This is great! Apple now has the Lumon Terminal Pro listed on Apple's website,' one user tweeted.

'I think if they actually sold it, a fair amount of people would actually buy it.'

In the TV series, Lumon Industries is the leading technology company behind the 'severance' procedure.

This divides a person's memory and consciousness, meaning they haveno memory or knowledge of their workplace when they are not there, and no memory of the outside world when they are in the office.

When they're at work, Lumon workers within the Macrodata Refinement team sit at Lumon Terminal Pro computers, and are tasked with 'filtering out' numbers on their screens.

While the reason for their work remains a mystery, Apple has joined in on the fun, listing the Lumon Terminal Pro on the Apple Store.

'omg Apple has added the Lumon Terminal Pro to the Mac website,' one user tweeted, alongside a screenshot of the listing.

One user replied: 'I would click buy so fast.'

Another added: 'I saw this 3 times yesterday and assumed it was a joke. It's real.'

And one joked: 'I would unironically buy one. Whimsical design needs a comeback.'

Clicking on the listing on the Apple Store takes you to the Lumon Terminal Pro landing page, where you can see the computer in more detail.

'Greetings. We are pleased to bring you a film detailing the art of arranging moving images to elicit an emotional response,' a message on the screen reads.

'If during this viewing, you experience feelings of warmth, an increased heart rate or perspiration, do not be alarmed.

'In fact, rejoice! As you have been successfully inspire. Praise Kier.'

Unfortunately, there's no option to buy it, and instead, Apple directs you to a video where you can watch how Severance was edited on a Mac.

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